Speculative Work: Targeted Ad

Synopsis: Targeted Ad for men’s online clothing store. The ad is designed to touch on the sensitivity of a man who knows his wardrobe needs an upgrade. The contentious tone is designed to cause the user to act on an insecurity, or start to question whether he does dress his age, prompting him to click the link and arrive at the landing page, which is included below.

Speculative Work: Targeted Ad Landing Page

Synopsis: Targeted Ad Landing Page for men’s online clothing store. The Landing Page is designed to reinforce the idea that the potential customer is dressing like a child and lead him to the online store where he can upgrade his wardrobe. The copy touches on the pain point of putting together an outfit. Most men don’t dress their age becasue they don’t know how to, so I highlight the “stylist-curated” looks available so the user knows he won’t need to actually put anything together.